One benefit with bluesky is your username is also a website. And not a clunky URL with slashes and such. I wish twtxt adopted that. I have advocated for webfinger to for twtxt to let us do something like it with usernames. Nostr has something like it
By default the bsky.social urls all redirect to their feeds like: hmpxvt.bsky.social
Many custom urls will redirect to some kind of linktree or just their feed cwebonline.com or la.bonne.petite.sour.is or if you are a major outlet just to your web presence like https://theonion.com or https://netflix.com
Its just good SEO practice
Do all nostr addresses take you to the person if typed into a browser? That is the secret sauce.
No having to go to some random page first. no accounts. no apps to install. just direct to the person.