Crafting the perfect pitch: Insights into business-to-investor marketing
A new study published in the Journal of Marketing explores how startups can tailor their pitches to attract investors in a highly competitive venture capital (VC) landscape. Researchers examined over 5,300 new ventures, uncovering how the interplay between costly signals (tangible achievements) and costless signals (verbal cues) influences investor decision-making. ⌘ Read more